Curated wax-based formulations designed for the continental European climate.
As a pivotal hub in the Balkan region, Serbia’s cosmetic market is experiencing a significant shift towards "Clean Beauty" and "Sustainable Personal Care." With a growing middle class and an increasing alignment with EU cosmetic regulations (Regulation EC No 1223/2009), the demand for high-quality, safe, and innovative lip care products has never been higher.
Local Serbian brands and importers are increasingly seeking partners who provide Information Gain—moving beyond generic formulas to offer products that address specific regional needs, such as protection against the variable continental climate (cold winters and hot, dry summers).
Serbia's personal care sector is projected to grow by 4.8% annually, with lip care leading the "accessible luxury" segment.
Jiangsu Jenae Beauty Co. Ltd.: A Legacy of Innovation and Safety Since 2011.
Jiangsu Jenae Beauty Co. Ltd., founded in 2011, is a leading enterprise dedicated to the research, development, production, and sales of cosmetics for teenagers and professional markets. We have always embraced the spirit of “down-to-earth, diligence, and responsibility”, adhering to a people-oriented and market-driven approach.
Our state-of-the-art manufacturing facility operates an independent laboratory dedicated to research, innovation, and safety. Each year, our lab successfully develops over 100 new products, reflecting our ability to stay ahead of trends and meet diverse consumer needs in the Serbian and European markets.
Optimizing Every Molecule for Serbian Consumers
Balancing active ingredients, bases, pigments, and fragrances for optimal performance. Our "Wax-Based" series (lip balm, lip gloss, lipstick) uses precisely calibrated ratios for long-lasting hydration.
Conducting rigorous microbial and heavy metal testing to ensure every product meets the highest safety standards (GMPC/ISO 22716).
Ensuring packaging compatibility to maintain product stability and quality during the long-haul transit to Belgrade or the Port of Bar.











The global lip balm market is moving toward "Phyto-Infused" solutions. In Serbia, we are seeing a spike in interest for:
Our manufacturing facility stays ahead of these trends by integrating global raw material innovations with our proprietary extraction technologies.
Everything you need to know about sourcing lip balm from our China factory.
Yes. Our formulations are designed to meet EU standards (Regulation EC 1223/2009), which are the benchmark for Serbian cosmetic laws. We provide MSDS, COA, and microbial testing reports for every batch.
We offer flexible MOQ options starting from 3,000 to 12,000 units depending on the complexity of the packaging and formulation requirements. Contact us for a customized quote.
Absolutely. We can develop localized scents such as Raspberry, Honey, or even unscented medical-grade options based on your market research in Belgrade or Niš.
Production typically takes 25-35 days. Shipping via sea (Port of Piraeus or Bar) takes 30-40 days, while air freight takes 7-10 days for urgent restocks.
High-quality OEM/ODM solutions ready for international distribution.
Partner with Jiangsu Jenae Beauty Co. Ltd. for professional lip care manufacturing excellence.
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